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Appsifter Digital Marketing | B2B Projects

B2B Projects

Appsifter’s digital marketing projects enable B2B organizations to better connect with and keep prospects engaged throughout the sales lifecycle from awareness to consideration to decision-making.
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blueKiwi Software

Based in Paris France, blueKiwi (a subsidiary of Atos) is one of the largest enterprise social software vendors in Europe. Companies use blueKiwi software to increase their business performance through social collaboration.

Appsifter, as a long-term marketing partner, managed the content and digital marketing strategies for blueKiwi including ongoing digital demand generation campaigns; collateral and communications such as data sheets and blog posts; the company website content along with organic search optimization; and the design and production of a number of different demand generation/sales enablement tools including the blueKiwi playbook.

project scope

demand generation
content marketing strategy
digital marketing strategy
sales enablement tools
search engine marketing
web design
copywriting
collateral & communications
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TechTrueUp

Located in Central New Jersey, TechTrueUp is a services company that provides IT asset management solutions including custom document classification services, maintenance management and IT asset relocation and inventory services.

Appsifter was hired to assist TechTrueUp in their start up phase, establishing their brand identity, solution messaging and digital presence. As part of the project, Appsifter designed, developed and wrote all the copy for a responsive website. The goal was to build a digital presence that would support daily customer activity and engage and grow their market share with new prospects.

project scope

digital marketing strategy
product marketing
market intelligence
web design
copywriting
brand identity
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iMacros Software

Introduced in 2001, iMacros Software enables users to capture and replay web activity, such as form testing, uploading or downloading text and images and even importing and exporting data to and from web applications using CSV & XML files, databases, or any other source.

Appsifter, acting as their outsourced marketing partner, managed iMacros’ day-to-day marketing activities, defined their content and digital marketing strategies, worked with the iMacros team to refine their product marketing message and designed/managed iMacros’ digital demand generation campaigns. Appsifter also redesigned and launched a new responsive website.

project scope

content strategy
product marketing
market intelligence
digital marketing strategy
demand generation
marketing automation
copywriting
web design
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Avalara

Based in Bainbridge Island Washington, Avalara makes sales tax management simple for businesses of all sizes. Their cost-effective solutions integrate with existing software, providing transparent transactions, accurate tax compliance, painless administration and effortless reporting.

Appsifter developed several sales enablement tools including two different ROI focused calculators to support Avalara’s digital demand generation process.

project scope

sales enablement tools
web application evelopment
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AlertFox

Based in Heidelberg Germany, AlertFox is a subscription-based uptime and web performance monitoring service. AlertFox makes it easy for IT teams to find and resolve common web performance problems such as slow response times; failed transactions or time outs; bugs in Ajax, Flash or Silverlight front-end applets; and even user experience problems resulted from different locations or browsers. You name it, with AlertFox you can do it.

As a long-term marketing partner, Appsifter managed AlertFox’s day-to-day marketing activities, worked with the AlertFox team to refine their product marketing messaging and defined new digital and content marketing strategies. In addition, Appsifter designed and developed a responsive website to attract new prospects and grow their relationships with existing customers.

project scope

digital marketing strategy
content marketing strategy
product marketing
market intelligence
copywriting
web design
demand generation
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WhatsUp Gold

Based in Lexington Massachusetts, WhatsUp Gold Software enables small and medium size businesses to monitor the performance and availability of networks, applications, servers, and devices from a single dashboard – without high costs or complicated implementation.

As a project-based marketing partner, Appsifter supported the WhatsUp Gold marketing team by creating new product messaging and digital content to support product launch activities. In addition, Appsifter supported the WhatsUp Gold digital demand generation activities through the development of multiple new prospects acquisition campaigns.

project scope

product marketing
digital marketing
demand generation
copywriting